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Inside Columbia’s World-Class Giving Day

  • September 10, 20

Columbia University discuss how they are:

  • · Fashioned their Giving Days based on data-driven decisions
  • · Leveraged their Giving Day platform to surpass their set targets
  • · Planned for their upcoming October 28 Giving Day with COVID-19 constraints
  • · Utilized a multi-channel marketing approach to promote their campaign
  • · Established an organizational culture of giving across campus

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