Launching BIMM Connect – Understanding Your Audience

Case Study

  • December 04, 19
  • 20 min

Anthony Giles discusses his journey in launching BIMM Connect – whilst himself learning how to better connect with his audience: the BIMM Community.

From joining the Graduway platform to establishing how it fits with BIMMs aims as an education provider; to marketing the site and communicating with Current Students, Alumni and Staff/Faculty, Anthony discusses the challenges, solutions and successes that they have had as they prepare for the first student enrollment onto the Graduway site.

BIMM is Europe’s leading provider of modern music education, with a 17-year history delivering industry-focused courses in performance, songwriting, business, events, journalism, live sound and tour management. BIMM has centres in Brighton, Bristol, Manchester, London, Dublin, Berlin, Birmingham and Hamburg, alongside sister colleges Brighton Institute for Contemporary Theatre Training and Brighton Film School.


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