Featured Webinar

Getting Nerdy with Numbers for Non-Data Experts:
Choosing data points to measure in order to improve your digital fundraising strategy

Wednesday, June 16
8 AM PT | 11 AM ET | 4 PM GMT

Reserve Your Spot

Segmenting current and prospective donor groups, tailored variable messaging, ask ladders, and AB testing, are all successful tactics to creating a more personalized appeal. But, how do we know what data points to use to create and measure these strategies?

Join us LIVE on June 16th at 8 AM PT | 11 AM ET | 4 PM GMT for a FREE webinar with the Wake Forest University & the University of Chicago to discuss

  • · What data points to collect and analyze for better decision making in digital fundraising
  • · What is the difference between segmentation and variable messaging
  • · Creating and measuring ask ladders
  • · A/B testing best practices
Hosted by:
Brittany N. Shaff
Vice President Fundraising
Colin Hennessy
Executive Director of Alumni Engagement and Annual Giving
University of Chicago
Blake Absher
Assistant Vice President of the Wake Forest Fund
Wake Forest University

Upcoming Live Event

Strategies for Planning Your Regular Giving

Tuesday, June 29
8 AM PT | 11 AM ET | 4 PM BST

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