A Digital Approach to Engagement and Fundraising: The University of Miami Story
Monday, January 25
8 AM PT | 11 AM ET | 4 PM GMT
Reserve Your Spot
Renewing the donor pipeline is always top of mind for any fundraising department even more so now as the world has shifted away from in-person meetings and cultivation. In their search for creativity, Development Directors have been on the lookout for out of the box ideas to supercharge their campaigns.
University of Miami flipped their digital fundraising on its head by taking a commercial approach to engaging their constituents in their philanthropic efforts.
By leveraging proven digital tactics and offering something unique to their constituents, they have generated over 7,500 donor leads this past year, resulting in almost $800,000 raised just from the leads converted from these digital campaigns. In addition, they have managed to increase traffic to their website by 900% in just a year!
Join us for a LIVE discussion to hear how the University of Miami team has:
· Implemented digital campaigns centered on brand identity, connection and engagement
· Created a commercial go-to-market plan to drive lead generation for their donor pipeline
· Leveraged digital marketing efforts as part of their fundraising strategy
· Integrated social listening to better understand and engage with their audience
Assistant Vice President, Digital Engagement + Philanthropic Giving