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Webinar

Getting Nerdy with Numbers for Non-Data Experts:
Choosing data points to measure in order to improve your digital fundraising strategy

Wednesday, June 16
8 AM PT | 11 AM ET | 4 PM GMT

Reserve Your Spot

Segmenting current and prospective donor groups, tailored variable messaging, ask ladders, and AB testing, are all successful tactics to creating a more personalized appeal. But, how do we know what data points to use to create and measure these strategies?

Join us LIVE on June 16th at 8 AM PT | 11 AM ET | 4 PM GMT for a FREE webinar with the Wake Forest University & the University of Chicago to discuss

  • · What data points to collect and analyze for better decision making in digital fundraising
  • · What is the difference between segmentation and variable messaging
  • · Creating and measuring ask ladders
  • · A/B testing best practices
Hosted by:
Brittany N. Shaff
Vice President Fundraising
Graduway
Guests:
Colin Hennessy
Executive Director of Alumni Engagement and Annual Giving
University of Chicago
Blake Absher
Assistant Vice President of the Wake Forest Fund
Wake Forest University

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