“What’s in It for Me?”

We know why our organizations invest in alumni affairs and what we hope to get out of that investment. But alumni Relations is a two-way street, and if our audience isn’t paying attention, we’re going to have a hard time achieving our goals. Do we spend enough time thinking about how our alumni perceive what we offer them? Do we have a sufficient understanding of what motivates our alumni to remain connected to their alma mater? Do our programming decisions reflect that understanding? Are we able to communicate a clear and compelling case for why our alumni should invest their time and attention in our organizations? This talk examines approaches to developing audience-centric alumni programming and communication, giving attendees multiple perspectives on effective ways to answer the perennial alumni question: “What’s in it for me?”